What is the role of franchisors during COVID-19

Cash Converters has been a successful franchise operation for 28 years in Southern Africa, so we have extensive experience in the sector. The Covid-19 crisis has meant that the role of a franchisor is even more important than previously.

As a responsible franchisor, with a substantial network of franchisees, Cash Converters has ensured we provide as much support, information and guidance to our network as possible.

Our COO, Trevor Locker, spoke with FASA (Franchise Association of South Africa) last week to unpack and detail the support a franchisor can give to franchisees, ranging from landlord negations, guidance with financial partners, and the impact of constantly evolving regulations on our industry sector.

Click on the video below to watch.

*This article was updated in 2022

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